Content Development Services
Content Development Services
If you are here, you are likely wondering what a content development service is and how it can help your business. In order to be successful, most businesses have formed at least some form of online presence. However, in today’s economy being online is often considered a must. What most business owners fail to realize is that having a website or being on some form of social media is simply not enough anymore. Today, in order to be successful online, your company must produce unique content which will both convert potential customers, as well as drive your website to the top of the search engines. While this may sound like a daunting task, in working with a good content development company, this goal can be realized both quickly and affordably. So what exactly is content development?
In its most basic form, a content development service is one which can produce and manage your business’s online footprint. There are a wide variety of ways your company can select from when deciding an appropriate online strategy. Perhaps your industry thrives on workflow emails, or maybe you want to have more of a presence on the different social media platforms available today. No matter how you decide to approach the online world, a company specializing in content development services can help you get there. So why choose to outsource your company’s online needs?
Everyone has heard the mantra “time is money” at least once in a business setting. The reason this saying has stuck all these years is because it has always been true. Chances are you do not have the time or the resources to dedicate to developing, initiating, and running a successful online campaign. If you do, wouldn’t those valuable resources be better spent in furthering another area of your business? In outsourcing your business’s content needs, you can endure that you will have unique content available to your customers, a content rich website, as well as any other needs you require. Further, you won’t have to hire an additional employee, or spend months and years learning all the tools required. With all of the time that goes into writing articles, blog posts, newsletters, and announcements, it is a wonder all businesses have not decided to hire a content developer.
If you treat your company’s online content like an investment, staying both diverse and faithful in your choices, then soon you will begin to see the dividends appear. A content development plan can range from a few hundred dollars for some SEO friendly blog posts, to thousands of dollars if you want to have unique articles, emails, e-books and more. The plan you decide will ultimately rest upon how you feel you can best reach your customer base. If you feel that ranking for a specific keyword such as “planters for sale” on Google will get you there, then you may only need a few unique articles and blog posts written over the course of a couple months. However, if you want your company to continually rank in Google, provide valuable reading, send out targeted emails, and ultimately be deemed an industry leader, that would likely require an ongoing campaign over the course of a few years.
Next, you may be wondering exactly which types of content development services are right for your business. To begin with, you can chose to have SEO friendly blog posts and articles posted throughout your website. SEO, standing for Search Engine Optimization, means how easy it is for sites such as Google, Yahoo, Bing and others to find your site. By publishing these blog posts and articles, you will have more phrases to rank for and also appear higher in the search engines. This means you will get more traffic to your site, while also having thought provoking material which can help you to become an industry innovation leader.
You may also decide that an article is not quite enough to capture everything you have to say. Well, another content development service which is growing in popularity is the e-book. This electronic book can be written and designed from your thoughts and ideas. After the book has been created, you can choose to make available to your customers, others in the industry, and especially potential clients. As writing articles, blogs, and books can take a significant amount of time, you can probably already see how hiring an experienced content provider can save you time and money.
Another common and highly successful form of content service is the white page. Assume one of your many unique articles have driven a potential customer to your site during the course of their research. Once they have arrived, you will want to have something for them to download. The white page fills this need by providing valuable material which can help convert more targeted leads into sales. Additionally, the white page can be used numerous times after it has been created. You can send it in emails, attached in blogs, and even plant it on your many social media sites. Finally, the most exciting thing about the white paper might be what is provided in order to access it, the always valuable contact information.
This brings us to social media. These buzzwords have been getting a lot of attention over the last few years for good reason. Many companies today have realized the significance of launching a successful social media campaign. Not only is it a great way to get new customers, but you can also announce all of the wonderful things your company is doing in real time. However, managing accounts on the many sites out there can be a full time job in itself. Many companies today have decided to outsource this form of content, in order to ensure it is done both professionally and affordably.
A landing page is another form of content service which can allow you to convert more customers with your ads. If a customer clicks on your ad, you will want to have a designated page for them to go. A landing page is where the ad will direct a potential customer and where you will have the opportunity to finish the sale. The landing page can finish detailing the offer on the ad, explain all of the benefits, and most importantly, offer the customer the chance to buy. This page, in combination with a good advertisement, can greatly help your business close more sales through the targeted traffic it receives.
Another very popular form of content offered today is the press release. A press release is a communication sent out to the media and others in the industry describing a major announcement or a newsworthy event. These releases can help showcase your company’s milestones and achievements, while also gaining valuable exposure to potential clients. In issuing a press release, you can show everyone who matters your most significant accomplishments and transform your company into an industry leader.
Finally, the case study is another very important form of content which can be provided by your company. These success stories, which will be featured in an easily accessible place on your site, will show customers and potential customers alike how your business has helped others in their situation. In providing real life examples of satisfied customers, you can gain the trust of future customers who may have happened upon your site while searching for a product or service which you offer. These case studies can help set your company apart from all the rest, because after all, the proof is right there.
Obviously, deciding which forms of content to offer on your site can be quite an involved process. In developing a suitable strategy, consider some of the different forms of content above. Whether you just need someone to man your Twitter account, or you need a long term, full range service, hiring a content development company can save you both time and money. As businesses become more prevalent in the online marketplace, it may very well be one of the smartest decisions you will make.