Whether you have your own website you are managing or if you are simply helping another with their site, implementing Google Analytics is highly recommended if you are in need of tracking statistics and visitor information. Google Analytics is still one of the most widely-used tracking and statistics tool available free to use, regardless of the amount of traffic your website receives. Google Analytics currently outperforms WordPress Stats, Stat Counter and Live Internet in terms of the number of users implementing it and its features available at no cost.
Google Analytics allows you to generate reports on your visitors and all information regarding your site’s most visited and viewed pages. Generating reports can be done at any time. It is possible to generate a report by selecting a time frame, whether you want to view traffic for one day or an entire week, month or year.
Tools provided with Google Analytics includes the ability to learn more about the demographic of your audience as well as their geographical location. It is now possible to view which content of yours is being viewed by audiences in specific countries, states or even single cities, which is ideal if you have a website or blog that is regionally-based.
Integrating social and web data is now possible with Google Analytics, giving you in-depth insight and information into which content you share is having the most impact on your audience. Using the social tool with Google Analytics is a surefire way to ensure you are captivating your audience at all times with any updates you share with Facebook, Google +, and Twitter among additional social networks.
Software and Courses
There are also crash courses available to learn more about Google Analytics online. Whether you want to watch a video, read a text guideline to using the tools or if you are interested in a live webinar, you can find the information you need for free from Google Analytics itself.
Applications and Mobile
You can also install a Google Analytics application to your mobile phone, giving you quick access to all of your site stats instantly, regardless of your location. Using a Google Analytics mobile app is ideal if you are always traveling or on-the-go. When you use the mobile application, you still have access to all of the stats available from accessing the browser version of Google Analytics.
Additionally, it is also possible to view mobile stats from the application and the browser-based version of the site. Learning more about the types of mobile phones your users are browsing your site with along with their screen sizes is a way for you to ensure you are optimizing your site for their viewing pleasure, regardless of the operating system or device being used.
It is also possible to get more information on your YouTube video performance by using YouTube Analytics, which works with Google Analytics. Using the YouTube tracking tool is a way for you to see how many users have viewed your video, favorited it and have shared it using social media sharing tools embedded in the site itself.
Google Analytics is an ideal solution when you want to learn more about your customers or demographic for any type of business. Business owners with high-traffic websites use Google Analytics, as it provides in-depth user information to help with providing the right services and products. It is also possible to track specific keywords that have been searched to find your site with Google Analytics in addition to viewing all sources of traffic you receive.
Using Google Analytics can help you to gain perspective on the type of content you want to promote and the advertising and marketing campaigns that are ideal for your business or brand. Understanding how to target your audience with the use of Google Analytics is a way for you to get the most out of your advertising budget to ensure you receive a return on your investment.
Learning more about Google Analytics and its mobile application features is a way for you to get started with tracking your own site’s stats, regardless of whether you are managing a personal blog or an official company website.