Inbound Marketing Services
Benefits of Inbound Marketing Services
Because inbound marketing attracts customers with content, production and distribution costs are extremely low. And because customers use search engines, referrals, and social media to find that content, labor costs associated with locating interested parties are low as well. What happens after a customer finds relevant content, however, can make the benefits inbound marketing especially profound.
We’re talking about the visibility effect here, of course. Good content gets shared among friends, co-workers, associates, and even family. And when it appears on sites like Twitter, Facebook, Reddit, and StumbleUpon, it has the potential of attracting even more shares, more interest, and ultimately, more sales. It additionally has the potential of attracting more links, which in turn, improves visibility in search engines.
Time Frames of Inbound Marketing Services
It’s important to acknowledge that inbound marketing results aren’t immediate. In fact, results may not be evident for almost a year. Unlike with outbound marketing (website advertising, telemarketing, TV commercials, e-mail spam, and direct mail), this strategy requires business-to-customer interactivity. That is, sellers successfully acquire customer sales via relationship building.
Relationship marketing can take months because it requires a dialog between two parties. The good news is that even though it has a slow start, its momentum builds over the course of the campaign and continues to increase multifold. For that reason, inbound marketing requires commitment. Those who remain committed to this type of relationship marketing and increase their content production and distribution as well will experience a larger number of results in a much short time.
Costs of Inbound Marketing Services
According to experts, inbound marketing services can be obtained from $9,000 – $16,000 per month. These figures are a sum of all inbound marketing’s strategies, which range from analysis to lead nurturing. Blogging, for example, can range from $700 – $2,000, while search engine optimization can cost up to $3,000 a month. A low-end social media campaign can cost as little as $2,000 while a high-end campaign can exceed over $10,000. An inexpensive (and less effective) SEO campaign can cost a little over $2,000, but because SEO describes a unique subset of marketing activities, its cost can increase well over into the tens of thousands of dollars.
There’s always the option of performing in-house inbound marketing, which can significantly reduce costs; however, because of the required commitment, companies will need to weigh the costs of hiring permanent or temporary employees against hiring an inbound marketing company. Quite often, the expertise gained through hiring a team of inbound marketing professionals is cheaper when compared to costs associated with training in-house employees, securing required equipment, and analyzing ROI.
Top Three Inbound Marketing Services
Familiarize yourself with what’s available by looking at the top three inbound marketing services.
Inbound Works (http://inboundworks.co), for example, provides search engine optimization, content creation and marketing and lead generation. Its clientele includes LifeStar, Alliance Health, and Anderson Ballard Companies.
Impact Branding and Design (http://www.impactbnd.com/) helps with content creation (blogging, copy-writing, videos, email, social media, etc.), search engine optimization and lead generation.
Kuno Creative (http://www.kunocreative.com/) works to generate product and/or service demand via lead nurturing, content marketing and marketing strategies. It additionally assists with blogging, video and webinar production, and social media.
All three of these companies help create a marketing foundation that drives interest-driven traffic to a website.
Inbound Marketing Services Tips and Tactics
Whether you decide to do inbound marketing in-house or outsource it to a third party, knowing a few tips can help answer some important questions. Online profiles, for instance, benefit from being as extensive as your own website’s “About Us” section. But they don’t need to be boring. As part of social media, profiles benefit from being light-hearted and jovial. That makes them fun to read, inviting, and engaging.
Participating in on-going discussions at other blogs helps increase awareness as well, and when that participation is fun and energetic, people not only pay attention, they look forward to hearing more whether it’s in a current discussion or at the participant’s own website.
Guest blogging is another tactic that can really propel inbound marketing efforts to its maximum potential. Through guest blogging on a well-trafficked, well-known website, you’ll gain expert stature and generate even more interest about your business.
In a sense, inbound marketing services is taking the online community by storm. Fortunately, you don’t need to be an Internet marketing veteran to profit from it. You just need to seriously consider the information in this article and then put it into action with your own inbound marketing strategy.