Organic SEO Services
Why Your Business Needs Organic SEO Services
Organic SEO, (known as search engine optimization), is also frequently referred to as website SEO, natural search optimization, or just SEO. It’s the process of naturally improving how a website ranks in the search engine results for targeted keywords or keyword phrases.
Simply put, organic search results are basically free since you don’t actually pay to list in the search engine results page (SERPS) in contrast to using pay per click (PPC) advertising, a paid service.
Different from paid search results, the advantages of utilizing organic SEO are beneficial long after the original work for SEO has been done. On the other hand, your paid ads in the SERPS immediately stop once you meet your budget or stop paying for them altogether. Alternatively, well-strategized organic SEO techniques will continue to show indefinitely, perhaps even years. Naturally, it helps to continue your SEO efforts somewhat in order to maintain your rankings or work to improve those where you may not be ranking at all.
How Organic SEO Works
There are many key steps that need to take place throughout the process of organic SEO. These particular steps may start even while a site is still in the planning stages and carry on throughout the website’s life. While there are some benefits of starting your SEO efforts prior to your site going live, it’s really never too late to implement a campaign for organic SEO.
Here are some of the necessary steps to launch a successful organic SEO campaign.
• Keyword Research
Keyword research is primarily the process of choosing targeted words and phrases that your website audience will likely use when performing a search online. The main goal is to target those unique keywords and phrases in order generate the most targeted traffic while the competition is still relatively low. Depending on the specific keyword, the results returned may be in the millions. So, despite all your hard work, your site has little chance of ranking high, or ranking at all, in the organic search results if your chosen keyword is too saturated. Unfortunately, several website SEO efforts start out by randomly picking certain keywords to target without taking the time to research their competitiveness and popularity. Also, it’s important to note that over time the competition and popularity levels of most keyword phrases will inevitably change. Therefore, it helps to re-examine your keywords occasionally to see where they are ranking in terms of popularity.
• SEO Copywriting
SEO copywriting consists of creating quality content for your site that revolves around your chosen keywords and phrases.
• On-page Optimization
On-page optimization includes optimizing the text, code, and anchor text used as hyperlinks throughout your site. Your specific SEO campaign will ideally draw the audience you’re targeting for your site. It’s important to educate yourself on these techniques to learn how they work since they’re always changing.
• Link Building
When it comes to organic SEO, link building is a technique that finds other relative places on the Internet to link to. Places like other high-ranking sites, online directories, and blogs on topics that are similar to yours that will link to pages on your site using your previously chosen keywords. Inbound links are crucial to strengthening your SEO rankings, especially for those keywords that are very competitive.
• Other Site Promotion Methods
Other site promotion methods and techniques such as article marketing, blog marketing, and dispensing online press releases also greatly help to build links to your site, which improve your overall organic SEO rankings over a period of time.
What You Should Know About Organic SEO
There are many aspects of SEO that you should be informed of, including the perspective of organic SEO itself:
• It is indeed possible to over optimize your website. If the search engines, especially Google, suspect you may be trying to ‘play the system’, it will likely result in your site getting penalized in the organic search engine rankings. In fact, some people resort to shady tactics in order to rank high called ‘black hat SEO’. These non-ethical strategies aren’t worth the effort and could result in the search engines barring your site from the organic search results completely.
• When working on a campaign for organic SEO, don’t mistakenly overlook the importance of conversion optimization. Once visitors land on your website, it’s vital to keep their interest so they’ll read your content and want to sign up for your newsletter, register, make a purchase, or for whatever desired action you would like your guests to take part in.
• Even if you’re effective in ranking high in the SERPS for your chosen keywords and phrases, that’s still no guarantee your visitors will want to click on your site or even stay once they get there. Your website or blog needs to be ‘guest worthy’ and specifically relate to the keywords your visitors were originally searching for.
• Unlike paid SEO results, your organic SEO efforts will likely take a bit of time and patience till you see the results you desire.
How Organic SEO Can Help You
A successful organic SEO campaign for your site can lead to high volumes of traffic if done right and continue to bring quality traffic to your site indefinitely. For optimal results, it’s in your best interest and the interest of your business to hire a skilled expert in SEO to manage a part of or even all the necessary tasks it takes to implement a successful campaign. Indeed, there are some tasks you can easily do yourself, but time is always a considering factor.
The more you know about organic SEO, and even paid SEO, the better you can utilize and incorporate your knowledge into building a successful website. Whether you do the work yourself or hire a professional, education is key.
Best SEO Agencies
If you decide to hire someone to do your SEO for you, here are three of the best available agencies in the SEO business today:
Boostability’s services complement the way consumers today gather information and make buying decisions using major search engines including Google, Bing, and Yahoo. They work with virtually any budget.
Some of what WebpageFX offers includes SEO, PPC management, social media strategies, and link building. WebpageFX pricing is based on their specific services and efforts to obtain high rankings for your site.
3. Customer Magnetism
Customer Magnetism employs the ‘science’ of internet marketing based on three principles: analyzation, optimization, and monetization. They’ll provide an in-depth look at your site, competition, and industry at no cost or obligation.
If you’re serious about boosting the profitability factor of your website or online business, hire the professionals that know the business and can get you to the top.