SEO) Search Engine Optimization
Every company or business needs to be ranked high in search engine optimization. This process is hard to accomplish without experience and the knowledge of how it works and the best ways to be ranked. There are many companies that offer an organic SEO service, there are some that are more qualified and their reputation usually speaks for itself. SEO services can be expensive but the long-term results when partnered with the best company for your business will pay for itself in the end.
Organic SEO Services
Search engine optimization or Organic SEO is the process of making a website or company more visible on Google, Yahoo and Bing’s search results. The ultimate goal of a company is to rank in the top five of engine results to maximize hits to their webpage or companies website. There are many things that search engine optimization can target such as image search, local search, academic, news and industry-specific search engines. Every company needs and internet marketing strategy and search engine optimization plays a large role in the success or failure of the strategy. Search engine optimization looks at what people are searching for and the actual search terms a targeted audience uses. Many times this means that you must optimize your webpage by editing its content to become more visible for your targeted audience. Another tactic that is used is to increase the number of back links or inbound links.
Search engines look for specific content to refer users to websites and content that is most relevant. The relevancy is determined by the content on a webpage, performance, authority and user experience. The content is determined by the information that is given, the writing on a webpage and the headers and information on the webpage. The performance is how efficient is your page and does it work properly? The authority relies on the information provided, is it good enough for other sites to use your site as a link for information? User experience takes into consideration the way your site looks and it is easy to navigate, does it appear safe and does it have a high bounce rate?
There are a few things that search engines are not looking for and could hurt your webpage and company in regards to visitors that are routed to your site. If you are performing tactics that appear untruthful, you are only hurting your company. Search engines do not like keyword stuffing, purchased links and poor user experiences. Keyword stuffing is over using keywords on your webpage. Do not purchase links, this will get you nowhere with SEO. Your website needs to be user friendly and easy to navigate for potential customers. If they cannot find the information they are looking for they will leave and find another site. This will increase your bounce rate; you want to keep your bounce rate as low as possible. The recommendation is to keep the bounce rate lower than 80 percent especially if you have content on your webpage.
In order for a SEO company to be most beneficial, you must have some goals in mind. Some things to consider are what is your targeted market? Do not forget about social media and the benefit’s they can offer your company. Mobile and tablet optimization is something that needs to be considered also.
SEO Reseller Programs
The top ten ranked search engine companies and SEO reseller packages in the world are Boostability that is based out of Utah, Customer Magnetism that is based out of Virginia Beach, Virginia, Blue Fountain Media that is based out of New York, WebpageFX that is based out of Pennsylvania, SEOValley that is based out of Illinois, Maxburst that based out of New York, SEO Image that is based out of New York, SearchRPM that is based out of Texas, Cynexis that is based out of Ohio and Digital Current that is based out of Arizona. These companies have earned special recognition for their success and ability to get companies ranked at the top of search engines. Each one has a unique and coordinated plan that leads to success for the companies that seek their help in search engine optimization.
The two terms that are used in search engine optimization are black and white hat techniques. Black hat techniques typically give much faster results but will not keep your company at the top very long, white hat techniques are slower to rise but keep your company at the top of search engines. Many companies resort to black hat methods to achieve results faster and some are unaware they are using these methods because of lack of experience and knowledge in SEO. This is one example of why SEO should be handled by the experts that know the difference between black and white hats and the best way to get your company to the top and stay at the top of search engines.
Black hat methods use spam to manipulate how search engines see the webpage and is inconsistent with search engine guidelines. This involves using hidden text, cloaking and using blog spam to gain results. Some black hat methods to avoid are using unrelated keywords, keyword stacking and stuffing, using tiny text and hidden links, cloaking and using the bait and switch method. All of these methods will not help your organic SEO company stay at the top of search engines long and may jeopardize the reputation of your company in the end.