Social Media Services

Social Media Listening

While social media management services may have started out as a great way for college friends to connect and talk about homework assignments, platforms like Facebook, Twitter, Google+ and more have all turned into tools that millions of people around the world use on a regular basis. And while some people still use social media services for the same basic purposes as when it started, businesses now have the opportunity to capitalize on new markets and customers by targeting them directly through these online resources. But what’s important to keep in mind is that marketing on social media isn’t just about the photos or status updates you post, but rather being able to listen to what others are saying or doing as well. Here is a look into social media listening and why it’s so important for businesses.

Social Media Analytics
Analytics are everywhere. Analytics are everything. Analytics, analytics, analytics. The problem is, some business owners have no idea what analytics are or what they do for their site. In short, analytics are what help business owners find out what kind of traffic or details they are getting through their online resources. If a business just has a website, they can look to analytics to find out how many people are visiting their site, how long they are staying, what pages they are looking at, where they are coming from and much more. These same methods can be, and should be, used with social media.

Using social media analytics to find out what interests your connections and followers can help you continue to create content that will draw in even more interactions. Some of the top programs to help you measure your social media analytics include Buffer, LocalResponse, Moz Analytics and even Brandwatch for international businesses. No matter how big or small your company is or what their social media reach is, you can find out further information with the analytical data that these programs provide.

Social Media Monitoring
Another option to find out what your followers are interested in is through a variety of different social media monitoring software. These types of programs make it much easier for companies that have a variety of different social media platform and want to monitor all of them at one time. For example, if a company has a Twitter, Facebook and Instagram profile, it can be hard to manage all of them separately. However, many social media monitoring programs can help you keep an eye on all of them, while also adding content to them on a regular basis as well. You can also get insight with these tools as to which of your social media sites get the most attention and traffic, so you can further dedicate your efforts to the platforms that need it the most. Programs like Hootsuite, TweetDeck and Klout are all great to monitor and manage your social media profiles, while also seeing what type of influence you have on your followers and markets.

Social Network Advertising
When it comes to social and Facebook advertising through social media, you are looking at campaigns that are more precise and more detailed than ever before. These campaigns can directly target people who are interested in your services, so that you don’t waste time or money on marketing and advertising to people who are not going to look into your profiles. Old methods of advertising made it incredibly difficult to pinpoint who exactly was interested in your services and where your advertising should go. But with social network advertising tools like Facebook Ads, Qwaya or AirPush, your business can advertise on a variety of different platforms to customers who will be most likely to engage and look further into your product or service.

Some people think that social media marketing is a great way to just talk about themselves, what they do on a daily basis or promote their business. However, it’s just as important to be a good listener as it is an engaging poster. By listening to your network and finding out what people want, your business can maximize your social media reach and generate more interest in ways like never before.